good wave
Identity Design / Art Direction / BrandingA bold and energetic identity for Good Wave, a red light therapy lamp designed for home use. Inspired by the product’s array of circular lights, the visual identity captures its dynamic energy and modern appeal. Targeting young, active individuals who prioritise both performance and appearance, the brand taps into the growing red light therapy trend with a look that feels fresh, fun, and engaging.
The project also included art direction for photography and a social media campaign, ensuring a vibrant and aspirational wellness aesthetic across all touchpoints.
The project also included art direction for photography and a social media campaign, ensuring a vibrant and aspirational wellness aesthetic across all touchpoints.
